LAtitude is a creative agency THAT HELPS BRANDS DEFY LIMITS. From pop-ups to tastings to cultural moments, we create experiences and activations that don’t just show up.
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they show results.

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Work Sampling

adidas: Turning the Strip into an F1 fan hub.

The Ask:
Make adidas unmissable at the F1 Las Vegas Grand Prix.
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The Solution:
We transformed the adidas Vegas flagship into a full-throttle F1 takeover. Leveraging its partnership with the Mercedes-AMG Petronas F1 Team, we put a real F1 car on the Strip and created an immersive, shareable fan hub. Appearances by Kimi Antonelli, George Russell, and Fred Vesti, plus a celebration of George’s 150th race, turned race week into a cultural moment.
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The Results:
Four straight days of sales above forecast

5x our brand mentions on social media platforms

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Twitch: Making Twitch as fun offline as it is online.

The Ask:
Unify Twitch’s virtual community IRL, driving brand affinity and deepening the camaraderie that defines the platform.
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The Solution:
We transformed TwitchCon into a series of high-impact tentpole moments, each designed for interaction, built for streaming, and engineered to turn IRL energy into online amplification.
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The Results:
98% of attendees streamed moments
from the event
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+10% lift in brand favorability post-conference

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Reebok x Cardi B: From drop to cultural moment.

The Ask:
Create a buzzworthy, on-brand NYC experience to launch the Cardi B x Club C collaboration.
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The Solution:
We transformed a NYC space into “C’s Nails,” a throwback nail salon inspired by Cardi B’s bold, colorful aesthetic. Packed with unexpected, surreal details, the experience was built to be captured, shared, and talked about.
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The Results:
+5% growth in social followers post-event
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+10% increase in shares and engagement vs. prior activations

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Highland Park: Turning fandom into Norse legend.

The Ask:
Spark brand awareness and build cultural relevance for Highland Park Whisky.
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The Solution:
We tapped into the shared passion of the brand’s core fans to create “Norse Park,” an immersive world inspired by Scottish Highlands and Viking lore. From fire-lit tents and fur-lined thrones to a Viking ship bar, tastings, and interactive competitions, every detail was designed to draw people in and drive participation.
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The Results:
20K samples poured
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+15% lift in brand awareness

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Reebok: The most exclusive party in ATL.

The Ask:
Support the launch of Reebok’s 3 a.m. collection with an activation rooted in authenticity.
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The Solution:
We tapped into Atlanta’s “True Native” culture across music, art, and fashion to create a high-energy launch experience. The result was an invite-only style party zone that felt native to the city and impossible to ignore.
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The Results:
100% product sell-through at the event
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eCommerce sales goals exceeded during launch window
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Major coverage–from Complex to High Snobiety

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We have the latitude to do what’s right for your brand. Limitless thinking for real-world constraints. Let’s work together!

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An independent creative agency built to help brands defy limits.
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