Quello: Bottling up allergy relief and bringing it to the masses.
The Ask:
A pioneering Colorado ENT practice set out to shake up the allergy care status quo. They were launching an online clinic offering daily allergy drops—a smarter, more convenient alternative to shots. Make allergy relief feel as empowering as it is effective.
The Solution:
Latitude designed every aspect of the brand with the consumer in mind—from the visual identity and tone of voice, to the DTC website and packaging system. The result was a brand experience that felt intuitive, beautiful, and empowering—from first click to first drop.
The Results:
2x Patient growth YOY, 3 years and running
Grew from 1 to 25 states in the first year








