LAtitude is a creative agency THAT HELPS BRANDS DEFY LIMITS. From pop-ups to tastings to cultural moments, we create experiences and activations that don’t just show up.
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they show results.

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Work Sampling

Caribou: Rewriting the rules of product launches. And breaking a 30-year record.

The Ask:
Caribou Coffee needed to introduce two new energy drink platforms to a younger Gen Z audience—without alienating its loyal base. The brand also wanted to drive store traffic during slower afternoon hours, all under its new “Real Dreamy” brand platform.
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The Solution:
We created Dream Date, a first-of-its-kind dating show starring real Gen Z singles and hosted by comedian Hannah Berner. The series was designed for TikTok, where bingeable dating content thrives, and amplified across paid social, influencer kits, OOH, and search. The drinks became a central plot device—turning product into personality and scrolls into store visits.
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The Results:
170% over sales goal  
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1.2M ion-store visits

22.2% lift in ad recall

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adidas: From pop-up buzz to permanent flagship, fueling Messi mania. And helping adidas deliver record sales and impressions. 

The Ask:
With one of the world’s most iconic athletes now playing in North America, adidas and Latitude saw a once-in-a-generation opportunity to showcase its soccer leadership and connect with fans. The ask? Amplify Messi’s presence, ignite fan energy and elevate adidas’s position in the U.S. football market.
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The Solution:
What began as a pop-up activation became a permanent destination. We designed and built a cultural hub in Miami, infusing terrace culture, local flavor, and Messi fandom. With custom merch drops, sport-specific takeovers (including F1), and social-first storytelling, the experience became a stage for soccer culture in the U.S. and a global magnet for adidas fans.
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The Results:
1B earned impressions

From pop-up to permanent

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Quello: Bottling up allergy relief and bringing it to the masses.

The Ask:
A pioneering Colorado ENT practice set out to shake up the allergy care status quo. They were launching an online clinic offering daily allergy drops—a smarter, more convenient alternative to shots. Make allergy relief feel as empowering as it is effective.
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The Solution:
Latitude designed every aspect of the brand with the consumer in mind—from the visual identity and tone of voice, to the DTC website and packaging system. The result was a brand experience that felt intuitive, beautiful, and empowering—from first click to first drop.
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The Results:
2x Patient growth YOY, 3 years and running

Grew from 1 to 25 states in the first year

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National Parks:

The Ask:
Spark brand awareness and build cultural relevance for Highland Park Whisky.
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The Solution:
We tapped into the shared passion of the brand’s core fans to create “Norse Park,” an immersive world inspired by Scottish Highlands and Viking lore. From fire-lit tents and fur-lined thrones to a Viking ship bar, tastings, and interactive competitions, every detail was designed to draw people in and drive participation.
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The Results:
20K samples poured
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+15% lift in brand awareness

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We have the latitude to do what’s right for your brand. Limitless thinking for real-world constraints. Let’s work together!

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An independent creative agency built to help brands defy limits.
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