World Cup: Bringing the world’s game to retail at scale.
The Ask:
With TRIONDA set to take the pitch, adidas needed a differentiated retail experience to launch the ball—and its latest World Cup Federation jerseys—
at scale across North America.
The Solution:
Wave hello became the creative foundation for a retail rollout spanning dozens of unique store formats. All helping adidas usher in the next chapter of the FIFA World Cup.
The Results:
"The results have been overwhelmingly positive.
This launch is being shown as best-in-class – the standard for how work should be executed on projects of this scale.”
-Andy Olloff, Manager, In-Store Experience, adidas






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