adidas Parley

A Miami Marquis Moment

What We Did‍

Retail Strategy
Consumer Experience
Store Layout
Experience Design
Community/Social Engagement
Production Build Out

Latitude helps adidas launch its ocean plastics line at the site of the planet’s biggest event.‍

More than a creator of performance and fashion athletic wear, adidas is a global culture-shaper. They see the possibilities to make what’s best for the athlete better for the planet as well.

That's a big idea we at Latitude can get behind, no matter the business.

So, when they asked us to introduce their collaboration with ocean plastics activist and innovator Parley at the site of the planet’s most prominent event—the SuperBowl—we replied with a wink, “Looks like we’re taking our talents to South Beach.”

However, drawing attention to a new and complex technology within the confines of a store window along one of Miami’s premier shopping avenues wasn’t going to be an easy feat. That’s tougher competition than the big game itself.

So, by focusing on the fundamentals, taking it one play at a time, and giving it 110%, we told a redemption story in a single glimpse by visually distilling the process of transforming ocean plastics into performance footwear.

The traffic-stopping display drew people inside to participate in an immersive experience where they waded in a rolling surf projected from above as they dove deeper into the issue of ocean plastics and adidas’ and Parley’s collaboration to redeem it for good.

The exhibit moved many visitors to pledge their support by inscribing and dropping a chip on its ‘Community Connect’ board. And, for every purchase made, adidas donated to the University of Miami’s Marine Science program.

To do our part, we strove to create zero waste by using sustainable, renewable, and reusable materials to produce this Miami marquis moment.

As a result, the experience stole the spotlight on South Beach and other stores in NYC, LA, and Portland. And we earned high-fives from the client. But, most importantly, the display gave customers and visitors a hopeful—and simple—sustainability story to tell others.

Adidas Parley activation

Adidas Parley gif

Image showing stages of plastic into thread

Adidas Parley window activation with "end plastic waste" painted in the center

Adidas wall of shoes gif

Adidas Parley - Change is a team spot sign

Adidas Parley gif

Three signs with the middle reading "together we've made 1 million pairs of shoes"

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adidas Parley