Argent

Turning a pop-up shop into an HQ for women voters.

What We Did‍

Pop-Up Store Concepts
Consumer Experience
3D Renders
Experience Design
Community/Social Engagement
Production Build Out

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Turning a pop-up shop into an HQ for women voters.

Argent, a fashion brand for ambitious women, asked us to design a one-of-a-kind NYC pop-up shop. In partnership with Supermajority, an organization mobilizing women voters, Argent sought to create a retail experience that rallied women to vote in the 2022 midterm elections. Their instructions were clear, "design the store around our iconic pink power suit and shout our hashtag, 'voting suits you.'"

Being an independent women-owned design firm, our creative team jumped at the opportunity. We pitched a concept aptly titled The Pink Soap Box. The idea was inspired by the legacy of rallying cries on picket signs and protest posters that drive community mobilization to the polls. Latitude aspired to turn the Argent pop-up shop into a headquarters for women's activism by featuring voter registration kiosks, wheat-paste campaign posters, a ten-foot referendum ballot, and a photo wall to pose with provocative placards. Argent's pink power suit served as the centerpiece of the experience, encouraging shoppers to 'glam out to get the vote out.'

For a week, shoppers flooded Argent's pop-up, as did influencers and dignitaries like actress Busy Phillips, TV journalist and host Katie Couric, and the First Lady of California, Jennifer Siebel Newsom. The experience garnered a landslide of earned media and impressions across social sites.

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