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Players Health
Creating a brand to champion accessibility and safety in youth sports.
Read the story.
What We Did
Brand Strategy
Brand Book
Visual Identity Design
Iconography
Website Design
Social Content + Strategy
Copywriting
Training Video Content Series
Creating a brand to champion accessibility and safety in youth sports.
Players Health, an innovator of insurance and risk mitigation products for youth sports organizations, wanted a visual identity that better represented its evolution as a brand.
Heralded as one of the most promising digital health startups, Players Health aims to protect the wellbeing of young athletes and ensure safe access to sports for everyone. To achieve such an ambition, Players Health knows it requires a team effort from sports organizations, governing bodies, coaches, players, parents, and the broader community.
We said, "Let's design a visual identity that rallies everyone to your cause!"
Seeking inspiration at the intersection of sport and community, we were drawn to classic iconography from combined sporting events at the collegiate and international levels.
To elicit an uplifting and positive feeling, we sketched gestural forms that moved upward and to the right. The selected design evokes a body in motion as if raising a hand to declare, "I'm all in! All in to champion safety first… All in to level the playing field… All in to provide young people access to the sports they love." The color gradient communicates both the energy of this movement and its inclusivity. The accompanying logotype accentuates this feeling with a tilt toward the future.
Admittedly, such a conceptual design isn't right for many brands. However, we wanted to give Players Health a visual identity that would grow and evolve along its meteoric trajectory.
Lastly, we designed graphic standards for the brand that could be handed off to their internal design team, including an iconography system, copywriting guidance, and a graphics toolkit that embodied the same energy and promise as the logo. In addition, photographic imagery captures athletes in action and from above. As if they are being watched over and protected.
Not only did the client high-five over this work, but it also played an important part in closing an investment round well into eight figures.
