Design to Ignite Growth Series

FootJoy Logo

FootJoy – Design to Cement Brand Leadership

Latitude conceived, designed, and produced FootJoy’s holistic FitLab Program to support its global go-to-market strategy at events, retailers, and tradeshows.

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Looking to understand the market?  What about modernizing your relevance and increasing your reach?

We’re an agency built for speed.  When clients engage Latitude, they often need to move quickly to realize market opportunities so the business can thrive.  These Ignition Kits have proven to be an effective approach for our clients to create momentum and “quick wins” in their charge for a growth-focused future.

Something else in mind? Let us customize a team and solution around your specific needs.


Go-To-Market and Connection Plan Sprint

New product or brand to introduce to the market, a key season or a consumer to connect with? Did last year’s marketing plan deliver the intended results? Do you need new ideas for how to engage and acquire.

Onboard our team with existing inputs and data and let us design a go-to-market and connection strategy to achieve the objectives of your business. This plan will provide the rationale and approach for how the brand can drive engagement through specific strategies and tactics.

Benefits: Input from an outside perspective leveraging exposure to multiple businesses and demand strategies. Confirm existing approaches while also receiving new approaches to achieve marketing objectives.
  • 4 Week Engagement
  • Deliverables: Prep Work, Onboarding Session, Guiding Factors Framework, Strategy and Design, Persona Development, Weekly Progress Reviews & Refinement and Executive Level Deck/Slides to Outline the GTM Approach
  • $15,000


Brand Narrative Workshop

Our most popular, effective, and influential offering for clients who are seeking a clear and consistent brand narrative to resonate with and engage their best customers. Brand narratives become diluted with market shifts, aging out of core consumers, and changes in leadership.

Thus, we’ve designed a quick-turn brand narrative workshop to leverage market insights against company purpose to generate a compelling and inspiring brand story that all key stakeholders can repeat with consistency.

Benefits: The true test of a brand narrative is in its ability to be retold and put into action. Within three weeks' time, you and your team will have a brand narrative that honors your DNA while positioning the brand for future growth.
  • 3 Week Engagement
  • Deliverables: Brand Story, Value Proposition, and Market-Ready Headlines
  • $15,000


Creative / Campaign Concepts

Your brand strategy is in place and high-potential customer segments have been identified, but the creative ideas fall  short or fail to support a holistic campaign execution.  New investments in marketing, like social, trade shows, or experiential, require new concepts. Or, no bandwidth exists within your creative team, so you need outside help.

Clients engage Latitude to generate 2-3 creative concepts (look, feel, and tone) for specific programs to get further faster in the final design and execution.

Benefits: Utilize Latitude to augment your existing team to leverage its broad market experience and generate creative concepts that breathe new life and potential into how your brand shows up and stands out.
  • 3 Week Engagement
  • Deliverables: Concept Write-Up, Mood Board, and Sketches
  • $25,000


Logo Refresh

It is not uncommon for brands to realize that it has been over a decade since their logo has been refreshed. A brand’s logo design should not change with great frequency. However, when the market has evolved and other competitors have entered the space with modern looks, it might be time to remind your team, employees, and customers that you’re a progressive firm.

A logo refresh can achieve the goal to reflect a modern relevance to the current marketplace and take advantage of market opportunities to remain top of mind.

Benefits: Like a new outfit, refreshing your logo can do wonders for your company. It signals progress and a commitment to the company's future. It can inspire your employees, impress your clients, and show all stakeholders there are no laurels to rest on. Don’t underestimate the power of a logo that reflects your story and passion.
  • 3 Week Engagement
  • Deliverables: Refined Logo Design, and Working Files (up to 4 file formats)
  • $15,000

*Project details may be modified. SOW will be executed to secure all agreed-upon specifics before work begins.

Latitude’s Philosophy

Design is the difference.
Ingenuity is the ignition.
Growth is possible.

Over the past decade, we’ve partnered with some of the most notable brands shaping culture to launch, refresh, reframe, and position them for growth. With strategy, design, and production under one roof, we specialize in brand strategy, design, campaigns, and experiences. We use design to ignite growth for our clients.

As a social enterprise, we recognize our purpose as Business as a Force for Good. Latitude has invested more than $7.5M with our global impact partners since 2009. This investment amplifies potential –creates and retains a purpose-led team,  inspires award-winning work, and cultivates close relationships with our partners, clients, and colleagues.

By working with Latitude, you are also joining our mission to empower women, assist families, and elevate humanity.

What others have said.

“Today was highly energizing!  Not only for the incredible work we're embarking on but also because each of you made it incredibly special.”

— Lead Marketer / Dick's Sporting Goods

“The team is pumped!! I received many Slack messages afterward about how excited they were to work with Latitude.”

— Lead Marketer / Adidas

“The work is amazing. This is the easiest agency creative process I have ever been through.”

— Director of Brand / Marmot

“I've never seen an experience turn out EXACTLY like it was conceived/rendered. Amazing.”

— SVP, Marketing / President, FootJoy

“The new logo/brand has made a world of difference for our business in the last year. We have landed some big accounts and have won a lot of real estate in their retail environments.”

— Brand Director / Camp Chef

“We appreciate all the thought and work that has gone into each element as you've fleshed out our branding system! The latitude team are incredible partners.”

— Member Board of Directors / Impact100 TC

“Our most successful activation ever, in terms of new member sign-ups.”

— Sr. Manager Brand Communications – Soccer Sports BU / Adidas

“This launch was a huge success, and because of that, it will be live in stores through June. It resonated exceptionally well with our customers.”

— Senior Manager Concepts & Production / Adidas

Our greatest hits.

Wide shot of Adidas retail store
Originals Flagship Store — Wicker Park, Chicago.

Original Idea
Store Design
Launch Activation

Kid running in place at Under Armour Running Simulator
Under Armour
Total Performance Record – Disney Springs

Experience Design
Interactive Design
Data Capture
App Integration
Fabrication and Production
Installation and Optimization

Camp Chef steal logo
Camp Chef
Brand Modernization for 33 year-old Camp Chef

Brand Strategy
Brand Identity
Marketing Campaign
Brand Playbook

Trane Heating and Air Conditioning
Trane Commercial
Brand Refresh for a Multi-National Energy Services Company

Brand Strategy
Brand Identity
Marketing Campaigns
Digital and Physical Branding
Brand Playbook

What we’re known for.


Brand Conception, Repositioning or Transformation

• Consumer Insights
• Brand Architecture / Brand Strategy
• Naming
• Product / Service Development
• Client / Brand Workshops
• Brand Health & Authority
• Brand Narrative & Positioning
• Brand Identity Design
• Brand Evolution & Rollout
• Brand Playbook & Style Guide


Ideation and Original Creative Campaign

• Creative Ideation Workshop
• Connections / Media Strategy
• Brand / Product Launch Campaign
• Integrated Brand / Product Campaign
• Branded Content
• Digital Media Campaigns
• Creative & Storytelling
• Photography & Video
• 3D & Animation


Retail and Experiential

• Go-To-Market Planning
• CX Strategy- Experience Design
• Store Design
• Journey Mapping
• Product Launch / Activation
• Culture Insights
• Data Capture
• Physical POP
• Technology Deployment
• Multivariate Testing
• Test and Learn
• Production & Installation
• On-Site Facilitation

Let's grow together.

Ready to Chat?

Lisa Dammann
Director, Sales + Marketing
+1 612 963 3832
Schedule a Meeting