Caribou Coffee: Dream Date

Real connections happen at Caribou.
Caribou broke through the sea-of-coffeehouse-marketing sameness by meeting the important yet elusive Gen Z target audience where they were at: binging reality dating shows and scrolling TikTok. Positioning Caribou Coffee as the place to connect over two new and delicious Summer beverage platforms.

Many first dates start at Caribou, so we created Dream Date: A Sip at Love—a lively six-episode social-first dating show that paired Gen Z singles on blind dates bonding over truths, dares, and non-coffee forward drinks.

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Hosted by the award-winning comedian Hannah Berner, Influencers also jumped on board equipped with Dream Date kits to dish over the new drinks, rate and boost each episode, while paid, owned, shared, and earned media drove guests to their nearest Caribou Coffee. It was the perfect runway to release these tasty new drinks.

Results

First dates never sparked so many record-breaking engagements, impressions and more:

+170% increase in energy drink sales, making it the most successful launch in Caribou’s recent history.
23.1M views & 742.5M earned media impressions

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80% of views came from non-followers
Contributed to 29% YTD social follower growth
34k+ engagements with 99.9% positive sentiment
22.2%

Lift in Ad Recall, 2x higher than TikTok’s Dining & QSR benchmark

3.5%

Lift in Purchase Intent

3.8%

Lift in Favorability

99.9%

Positive sentiment, quite a feat for a fickle Gen Z audience

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Caribou Coffee: Dream Date