Krista is passionate about setting the stage for others to reach their full potential and she believes that business should be a platform to propel others forward. Since founding Latitude in 2009 she has been passionately challenging her team at Latitude to do the very best for clients and in turn earning the privilege to invest 50% of Latitude’s profits in programs around the globe that are empowering people lacking opportunity. As a purpose driven CEO, Krista is grateful for others who are driven to use their talents to make this world a more just and loving place.