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Adidas FIFA World Cup 2026

Bringing the world’s game to retail at scale.

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What We Did‍

Experience Design
Store Differentiation
Consumer Experience
In-Store Communications
3D Renders
Digital Content
Production Oversight

Bringing the world’s game to retail at scale.

Objective:
With TRIONDA set to take the pitch, adidas needed a differentiated retail experience to launch both the ball and its latest World Cup Federation jerseys at scale across North America.
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Idea:
Wave hello. Named for the three host nations—USA, Mexico, and Canada—TRIONDA (Spanish for “three waves”) became the creative foundation for a retail rollout spanning dozens of unique store formats. Bespoke fixtures, in-store communications, and propping were paired with a suite of digital content featuring playful interpretations of the wave. All helping adidas usher in the next chapter of the FIFA World Cup.
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Results:
“The results have been overwhelmingly positive. This launch is being shown as best-in-class — the standard for how work should be executed on projects of this scale.”
— Andy Olloff, Manager, In-Store Experience, adidas

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