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Quello: Goodbye allergies.
Bottling up allergy relief and bringing it to the masses.
Read the story.
What We Did
Naming
Brand
Strategy
Brand Guidelines
Visual Identity
Design Messaging
Iconography
Packaging
Website Design
Social Content & Strategy
Copywriting
A new DTC company whose purpose is to help allergy sufferers find relief through daily drops vs. weekly shots. The objective was to define, design and launch this company to be ready for the 2022 allergy season.
The promised experience centered on being approachable, easy to work with and empowering. The naming of the company yielded a unique, but familiar name in Quello. The identity inspired by a powerful pollinator, the bee, which developed into an optimistic, hopeful and friendly experience. Just what someone seeking relief needs.
Latitude designed the full identity for Quello along with creating its DTC website to enable the full, online experience. Packaging (shipping envelopes, boxing and bottle) was designed with the end user in mind to ensure delight from the first click to the first drop.
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